7 Features You Need From Your CMS

As the technological demands of omnichannel and personalized content marketing multiplied, effective customer engagement moved from stand-alone CMS systems to dedicated Digital Experience Platforms (DXPs).

This does not mean that content management has taken a backseat – on the contrary, advanced DXPs are more agile, scalable, and robust content managers than the best stand-alone CMS solutions. This means that in your choice of digital experience platform, its CMS capabilities are non-negotiable.

In this eBook we describe what you should expect from a modern content management system, and how the technological ecosystem of the DXP transforms the way you connect with your customers through the power of content.

Topics we cover include:

• The content structure of your CMS
• The importance of open APIs
• Content management within your workflows
• The demands of multilingual CMS
• The multisite CMS
• Templates
• Personalization
• Key takeaways